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Fill Your Pipeline with High-Value Construction Leads
Using Targeted Video Ads & Hyper-Precise Retargeting

Stop wasting time and money on faulty and ineffective ad campaigns. It's time to make your ad-budget count, scale your business and blow up your sales.

Strategic ROI Model for Construction Companies

1. What Is ROI?

Return on Investment (ROI) measures how much profit a construction company gains for every GHS invested into marketing with Raven Ad Creatives.

Formula:

ROI = ((Net Profit - Total Investment) / Total Investment) × 100

2. How Raven's System Drives ROI

  • •Google & YouTube Ads – Target high-intent local searchers
  • •Sales Funnel + CRM Software – Capture & convert leads systematically
  • •Smart Retargeting – Re-engage website visitors who didn't convert
  • •Automated Follow-ups – Email/SMS nurturing for maximum conversion

3. ROI Breakdown Example

ItemAmount (GHS)
Ad Spend8,000
Raven Service Fee (excl. video)7,500
Total Monthly Investment15,500
The Result
PerformanceValue
Leads/Month40
Conversion Rate15% (6 deals)
Average Project Size800,000
Revenue4,800,000
Net Profit4,784,500
ROI30,864%

Calculate Your Construction Company's ROI

Adjust the sliders to see potential returns based on your specific business metrics

8,000
7,500
40
15%
800K

Your Projected Results

Total Monthly Investment

GHS 15,500

Monthly Deals

6

Monthly Revenue

GHS 4,800,000

Your ROI

30,868%

For every GHS 1 invested, you get GHS 308.68 in return

HOW IT WORKS (The Raven Process)

1

Laser-Targeted Ad Creation

We film strategic videos designed to intercept builders exactly when they're searching for solutions:

Problem-Aware Ads (Top of Funnel)

Example: "Cost Overruns Delaying Your Project? → 3 Min. Video Explains Our Timeline Guarantee"

Targets: "construction project delays," "foundation repair cost Ghana"

Solution-Focused Ads (Mid-Funnel)

Example: "See How [Client] Completed Airport Site Prep 3 Weeks Early → Case Study"

Targets: "earthwork contractors Accra," "site clearing services"

Urgency-Driven Retargeting (Bottom of Funnel)

Example: "Your Quote is Ready! Limited Slots for Q3 Crane Rentals → Book Inspection Now"

Targets: Visitors who viewed pricing pages or watched 50%+ of demo videos

2

Pixel-Perfect Retargeting

Turn anonymous viewers into booked appointments:

YouTube Engagement Sequences

  • •Viewers of equipment demos → Drone montage ads with "Get Spec Sheet" CTA
  • •Viewers of testimonial videos → "Join 120+ Satisfied Contractors" ad with promo code

Google Search/Display Retargeting

  • •Visitors to your "Services" page → Ads showcasing emergency response times (e.g., "Flood damage? 24-hr crew dispatch")
  • •Abandoned quote forms → "Complete Your Request → 5% Discount Locked In"
3

Construction-Specific Audience Targeting

We bypass DIY homeowners to reach decision-makers:

Google Search Keywords

"commercial roofing tender Ghana" | "crane rental rates Accra"

YouTube Placements

Construction industry channels (B1M, Equipment World)

Demographic Filters

Job titles (Project Managers, Site Supervisors), Commercial zones

Exclusion Lists

"DIY concrete pouring" | "home renovation ideas"

PROVEN RESULTS FOR CONSTRUCTION CLIENTS

(Actual Campaign Data from Ghanaian Clients)

Client TypeStrategyResults
Excavation Co.Equipment demo retargeting37 qualified leads in 60 days (avg. project value: Ghc 80,000)
Roofing SupplierUrgency-driven Google Search ads22% conversion rate on "storm damage inspection" ads
Crane RentalYouTube case study ads43% cost-per-lead reduction vs. traditional ads

YOUR CONSTRUCTION-FOCUSED AD CAMPAIGN INCLUDES

A. Video Production

1-3 video ads (30-90 sec) filmed at your site showcasing:

  • ▶️Equipment capabilities
  • ▶️Project timelines
  • ▶️Safety protocols
  • ▶️Client testimonials

B. Strategic Ad Deployment

  • •Google Ads + YouTube campaign setup
  • •Custom audience segmentation (by project type, equipment, location)
  • •Competitor exclusion targeting

C. Retargeting Funnel

  • •4-stage ad sequence for engaged viewers
  • •Lead form/call tracking integration

D. Transparent Reporting

Bi-weekly lead quality analysis:

  • ✓Lead source (e.g., "65% from crane operation viewers")
  • ✓Project value potential
  • ✓Cost-per-qualified lead

ROI PACKAGE

Download ROI Analysis

CASE STUDY SNAPSHOT

Client: Kumasi Earth Movers

Challenge: Low-quality leads from radio ads

Our Solution:

  1. Filmed drone footage of fleet in action
  2. Launched Google Ads targeting "bulk earthwork Ghana"
  3. Retargeted viewers with "Limited Q3 Availability" sequence

Result: 19 new contracts in 45 days

Cost-per-lead: 63% lower than industry average

READY TO LOCK IN YOUR LEADS?

Claim Your Free Ad Strategy Session

We'll analyze your current lead pipeline and create a custom video ad plan – including:

  1. High-intent keyword opportunities
  2. Competitor ad gap analysis
  3. 30-day implementation roadmap

FREQUENTLY ASKED QUESTIONS